Focused for success In Cape Town
Category Property News
DG Properties has achieved noteworthy success as the first real estate company to reach R1-Billion in sales in a single year on the Western Cape's Atlantic Seaboard, which it achieved three years ago. The company started with a staff complement of 10 in 2002, which has expanded to 60 today.
The DG name has become synonymous with the expert marketing and selling of premium-grade properties in Cape Town. After 30 years as a top-performing agent on the Atlantic Seaboard, DG had the vision to create a real estate company with a level of sophistication unsurpassed in the South African real estate industry. DG's commitment to professionalism, innovation and personal service has established the company as the most successful real estate company selling to upmarket residential buyers spanning Cape Town's Atlantic Seaboard, City Bowl, V&A Waterfront, Southern Suburbs, Hout Bay, the Western Seaboard and the Winelands.
The moment DG entered the industry 14 years ago the property company set new standards; from state-of-the-art designer offices with lounges advertising properties viewed on a plasma screen by prospective buyers with the comfort of a cappuccino in hand, to branded Mini Cooper vehicles - concepts which were adopted by many others in the industry. "We are passionate about property and pride ourselves on innovation.
Our unique, focused approach to marketing and sales provides a comprehensive and tailored solution, which ensures sales occur at the optimum price within a compressed space of time," says DG. "We are focused on Cape Town without being diluted by offices in other cities or the distractions of national or international ambitions, which benefits both buyer and seller.
"We are very experienced in marketing and selling residential Cape Town properties and very aware of how privileged we are to be selling property in this magnificent part of the world. "Cape Town is considered the Monte Carlo of Africa and is a huge draw-card to high-net worth people from South Africa and abroad. "We are experts in both our market sector and market location. We are well aware that due to the high demand for Cape Town properties, we are least affected by the country's economic conditions, because wealthy buyers appreciate the natural beauty, unique environment, and limited amount of land available," she adds.
DG reports that Clifton Beach properties continue to appreciate in value and gain in popularity without any signs of abating. "Three years ago you could buy a one-bedroom 80-square metre apartment for R4-million, two years later the value had increased to R8-million and today you would pay around R12-million for the same apartment. "The V&A Waterfront Marina is another location that is a highly sought-after area with demand outstripping supply and has proved to produce record prices.
DG informs that the company is experiencing a shortage of property for sale despite the economic downturn, because the Atlantic Seaboard is regarded as such a special area surrounded by mountains, forests, beaches and winelands, and yet is in the centre of an international city with excellent infrastructure.
Author: Cape Times